In an era where consumers seek authentic, real-world engagement, AI Experiential Marketing is emerging as a game-changing approach. By combining artificial intelligence with live, immersive events such as pop-ups and installations, brands are bridging the gap between technology and human…
October 28,2025 India’s advertising industry is witnessing an unprecedented shift toward digitalization. As brands move away from traditional channels, Digital Ad Spend in India 2025 is projected to capture nearly 60% of the total advertising market, making it the fastest-growing…
October 21, 2025 In a pioneering move that blends artificial intelligence with financial technology, OpenAI, in collaboration with NPCI (National Payments Corporation of India) and Razorpay, has introduced Agentic Payments in ChatGPT.This innovation allows users in India to perform UPI…
NEW DELHI — October 10, 2025 Google Ads Performance Max India has received a major update, introducing expanded reporting features that give advertisers deeper asset and channel insights. This new rollout empowers marketers to optimise their campaigns across Search, Display,…