The social media landscape has been rapidly evolving, and one of the biggest stories of the past year has been the rise of Threads — Meta’s text-based social networking platform launched in July 2023 as a competitor to X (formerly…
The internet is overflowing with content, but very little of it is trusted. With AI-generated material flooding the web, search engines and AI-powered discovery platforms are no longer impressed by volume. In 2026 and beyond, visibility will belong to brands…
Marketing has changed more in the last decade than in the previous fifty years combined. Channels have multiplied, customer journeys have become nonlinear, and data now flows from dozens of touchpoints at once. In this environment, the traditional role of…
In the evolving landscape of digital advertising, Data Driven marketing is facing a major shift. The decline of third-party cookies has pushed marketers to rethink how they collect, analyze, and use customer data. While third-party cookies have long been a…
The world of digital marketing continues to evolve at a rapid pace. As technology becomes smarter and consumer behaviour changes, brands must adapt to stay relevant and competitive. The year 2026 will bring a fresh wave of innovation—powered by AI,…
In an era where consumers seek authentic, real-world engagement, AI Experiential Marketing is emerging as a game-changing approach. By combining artificial intelligence with live, immersive events such as pop-ups and installations, brands are bridging the gap between technology and human…
October 28,2025 India’s advertising industry is witnessing an unprecedented shift toward digitalization. As brands move away from traditional channels, Digital Ad Spend in India 2025 is projected to capture nearly 60% of the total advertising market, making it the fastest-growing…
In the fast-changing digital world, businesses are constantly looking for smarter ways to understand their customers. With data privacy regulations getting stricter and third-party cookies slowly disappearing, companies need a more reliable, ethical, and transparent approach to collect insights. This…
The way people shop online is evolving faster than ever before. From typing product names into search bars to tapping on mobile apps, consumers have always sought convenience. Today, Voice Search Shopping is taking this convenience to an entirely new…
The digital advertising world is undergoing a massive transformation. For years, advertisers relied heavily on third-party cookies to track user behavior, understand preferences, and deliver highly targeted ads. However, growing privacy concerns and stricter data protection regulations have pushed companies…